I am a self confessed infocollectamaniac - my terminology for being a bright shiny object fanatic. Busy spending my time learning and getting quite overwhelmed in the process.
One of the things that is becoming increasingly apparent is that you could spend a lot of time developing your product and your content, then getting deflated because you have no conversions or sales. Or you could be promoting an event using teleseminars, webinars, hangouts, social media and not have an audience.
As so much of our personal time and energy has been invested in setting these up and trying to make them perfect we are often then left deflated when we don't get a response. Our ego steps in and could make us feel all these negative emotions that will crush us if we allow it to. Some examples are:
You can't do this, or
No one wants your product
You are not good enough
You will never be successful
If we allowed it to affect us we would then stop trying and eventually give up. Our dreams and our vision again deeply buried inside us.
It's not about you or your product - if you have the right technique and you know what to do you could sell ice to eskimos. And you don't have to be cheesey or salesy either.
One such tool is split testing. What is that you say? By making slight changes in your copy (marketing material) you can get completely different results. So instead of sending out or promoting your product to everyone the same you mix it up a little. Changing a headline on an email, adding or removing a picture or adding a question to your title could make all the difference for so little effort.
A great article that I have just come across which gives 9 different ways to easily split test is from Lead Pages - click on the link below:
I have just become an affiliate with Lead Pages. If you do want to join you can use my link if you want - win, win situation for us both as I love to share content that is valuable and which helps myself and others get results too. Check it out and decide for yourself. They have great easy to use templates with no coding required and that you can change in an instant so you can start split testing immediately. Click on to Lead Pages or the image below. For full disclosure I have included my affiliate link both in the links above and the picture below.
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